About Us

Itsuning—an online regenerative meat company.
Through our network of regenerative farmers, we've positively impacted over 15,000 acres of grassland.
Rebirth is deeply rooted in our souls, a humble reminder that our work is about more than ourselves. We owe this work to the generations who admire us and to those who will come long after we're gone.
What does REP stand for?
Revitalizing America's soils and native habitats.
Inspiring healthy lifestyles and vibrant communities.
Protecting our original food system.


We believe that happy prairies support healthy people.
We know that shifting from extractive to regenerative farming will be a game-changer. By purchasing REP products, you're voting for America's ranchers and farmers who are working hard to restore grasslands. Choose regenerative products to provide your family with the cleanest, best-tasting meat.